Paulo Londra

Paulo Londra biography

Paulo Londra (born April 12, 1998) is a singer and rapper from Córdoba, Argentina. He grew up in a close-knit family who supported his musical career. From the age of 15, he showed his ability to improvise and compete in street rap battles. These experiences helped him to participate in formal rap events.

 

The beginnings of Paulo Londra’s career.

Paulo Londra began his career in improvised freestyle rap battles. His first battle was at the Plaza de la Intendencia, where he started to make a name for himself in the Latin trap scene. In 2017, he participated in a rap battle against the well-known artist Duki on YouTube. He gained recognition and popularity among fans of the genre thanks to his outstanding performance and earned the respect of other artists.

Confident in his talent, he decided to participate in Sin Escritura and later in El Quinto Escalón, an important urban event in the Hispanic world. He was fortunate enough to take first place, and at that moment gained international recognition. Later, his focus shifted to breaking into the urban music industry. He continued to advance, gaining more airtime on radio stations in other countries, especially in Latin America, gaining followers, views on music platforms, and awards.

His biggest influence is the rapper Eminem. When he saw the film 8 Mile, he decided to follow in his footsteps and pursue a career in music. He started at the same time as artists like Lit Killah, Kodigo, and Duki, and he competed against them in events such as A Cara de Perro Zoo. At a young age, he already leads the trap genre in Argentina; his songs have over 20 million plays on Spotify. Under an independent label, the artist has released his debut single “Relax.” On December 4, he released “Condenado Para el Millón.”

 

Musical career

In 2018, Paulo Londra published “Nena Maldición” with Lenny Tavarez. Months later, he was seen collaborating with the well-known Piso 21 artists on the single “Te Amo.” From this work came “Dímelo” and “Chica Paranormal,” which were very successful. On August 2, 2018, he recorded “Cuando Te Besé” with the famous Becky G

. Recently, he released “Adán y Eva,” which has been well received. He has good relations with Colombian trap artists like J Balvin.

Paulo Londra has been inspired by artists like Fianru and Movimiento Original, from whom he acquired some aspects of pronunciation. He has also been nourished by the music of Cosculluela, Los Rolling Stone, and Bad Bunny to work on creating new melodies with innovative and versatile rhythms. Thanks to this, his songs have been greatly popularized, and this is also reflected in his official Instagram account, which currently has 4.4 million followers. He has managed to collaborate with artists like Ovy on the drums, a trap producer. He has a privileged place on the music lists of Argentina.

“Nena Maldición” entered the list of the 20 most important trends in Latin America. The artist is a follower of the Colombian country, highlighting its beauty, especially in the city of Medellín. He has come to the country to record the official video of “Te Amo” by Piso 21. Here he was close to important artists in the industry, including De La Ghetto, J Balvin

, Justin Quiles, Karol G, Mike Bahía, and Mario Bautista. The video was directed by Paloma Valencia. Quickly, the video reached over a million views, as a result it reached number 9 in trends. In the same way, it became the trendiest video on the digital platform, becoming the most listened-to Argentine artist in Spotify, surpassing Abel Pintos who has one million. On September 28, 2018, he performed a show at the Gran Rex Theater. He was also recently in the Chilean capital where he was received by a large number of followers, and his new song “Adán y Eva” was very cheered. He has slowly driven his career, and although he now studies law, he has decided to dedicate more energy to the musical part.

On June 18, 2019, the artist Ed Sheeran announced Paulo Londra’s collaboration on one of his songs “Nothing on You” that is part of the new album to be released.