Biography of Diego Ruzzarin

Diego Bolson Ruzzarin is a Brazilian industrial designer, YouTuber, and author specialized in food design. He is the CEO and co-founder of Foodlosofia and Casanomo. He studied at the Tecnológico de Monterrey Institute and later obtained a master’s degree at the Politecnico di Torino in Turin. He worked at PepsiCo Mexico for four years as a research and development coordinator. In 2011, he joined Enivrance. Four years later, he founded Foodlosofia. He is the author of “Mexico food & design” (2016), “Diálogos por el porvenir” (with Simon Levy; 2021) and “Incongruencias Pseudointelectuales” (2021).

Early years

Ruzzarin was born in Brazil to an Italian family. His love for philosophy began in adolescence when he read “Beyond Good and Evil” by Nietzsche while he was in the bathroom. Between 2000 and 2005, he studied industrial design at the Tecnológico y Estudios Superiores de Monterrey Institute. Upon graduating that same year, he began his master’s in food design at the Politecnico di Torino in Turin. During his time in Italy, he met a chef who influenced his way of thinking about food differently.

Trajectory

Once his studies were completed, back in Brazil, he began his career in stage design and innovation at Marcopolo. Later, he moved to Mexico and in 2007 he began working for PepsiCo as a research and development coordinator at the Mexico City office. A year later, he was promoted to Brand Manager (2008-2009) and from 2009 to 2011 he served as R&D Manager.

In 2011, Ruzzarin left PepsiCo and became the director of Enivrance, a design and marketing agency focused on the Food and Beverage category. For the next three years, at Enivrance, he was the director and coordinator of offices in Paris, São Paulo, and Singapore. In 2013, he participated in Anuga, t he most important food sector fair in Cologne, Germany.

Foodlosofia

Back in Mexico, along with businessman Ignacio de Zamacona, in 2014 he founded Foodlosofia. A design company focused on the food and beverage industry, whose goal is “to create profitable, scalable, and sustainable business models (…) that help transform basic products into experiences”. Kellogg’s, Heineken, and Cheetos are some of the company’s clients. In 2016, the company published its first book “Mexico food & design” (2016), described as “a love letter about Mexico and its unique connection with food and drinks”. The book is available for free reading on Issuu.

Over the years, Foodlosofia has become known for its innovative designs. In 2018, Zamacona and Ruzzarin were speakers at the TEDX talk “How design changes food”.

YouTube, Podcast, and fame

In 2018, Ruzzarin began uploading individual content to YouTube. On his channel, he addresses aspects of pop culture and current events such as the analysis of movies, songs, memes, and news of various sizes. That same year, his podcast “The Ruzzarin Bros” was born, recorded with his brothers Mateus, Andrés, and Marcelo. The first episode of the podcast was titled “Do Mexicans deserve corruption?”

Podcast Diego Ruzzarin

In 2021, he began recording his solo podcast. In its episodes, it addresses themes ranging from philosophy, anime, politics, and business management. Some of the highlighted episodes are: “Final analysis of Envagelion. Does Shinji finally want to get on the eva? Hermeneutics and Freud”, “Adrián Marcelo and Diego Ruzzarin vs Twitter Catholics” and “100 phrases of poetry and philology with Sharif | Why do you believe what you believe?”.

His rise to fame occurred on March 19, 2021, after a debate with Carlos “Master” Muñoz on marketing. Since then, he has become a viral reference for critical thinking.

Personal life

Currently, he is married to psychoanalyst Alejandra González Pugh and is the father of two children. He speaks 4 languages: English, Spanish, Portuguese, and Italian. He has lived in various countries around the world due to his work.